How Facebook is Eating the Rest of the Internet

Om nom nom nom nom –

Facebook eats net - How Facebook is Eating the Rest of the Internet

Joel Saget/AFP/Getty Images

By Teddy Amenabar

You can now stream live to Facebook, and Mark Zuckerberg wants you to know it’s a big deal.

But Facebook’s latest feature is more than just the ability to post live video for your friends to see. There’s a map where you can explore streams from across the world. There are filters to use when broadcasting, and integration with the newly minted Facebook reactions.

It’s one of the largest product releases by Facebook in a while, but most of the bells and whistles sound like features offered elsewhere. By jumping into live video, Facebook is also replicating or, well, re-imagining live video done by Periscope, Meerkat and others.

In an interview with Buzzfeed News last week, Zuckerberg addressed what makes Live different from Periscope — the video streaming company owned by Twitter.

His answer was simple. Facebook has the audience. The competitors don’t.

“If you’re a person that just wants to share with your friends, it helps to have your friends there,” Zuckerberg told Buzzfeed.

On Friday, Buzzfeed — an early partner with Facebook Live — blew up a watermelon using just rubber bands and streamed the entire affair on Facebook. More than 2 million people watched.

Facebook offers what Periscope does but with an added bonus — it’s now exactly where the people are. There’s no pitch, no need to download the next big app. It’s on Facebook. You have Facebook. Why go anywhere else?

A few weeks ago, Facebook Messenger released a new Easter egg where users can play a game of basketball by sending an emoji. This is basically “Peach Ball” a feature offered on Peach — a small social network that was released in January — except Messenger lets you challenge friends.

When the Messenger announced the new game, I didn’t have a reason to keep Peach on my phone. Better yet, I had a new reason to use Facebook. Score one for Zuckerberg.

Ever since Facebook made Messenger a completely separate app in 2014, the company has worked to dominate the chat-app market. Messenger directly competes with Kik and WeChat, offering users video calls, stickers and — soon — a dedicated in-house bot store.

Still, the company hasn’t exactly succeeded at every attempt to model new trends. When Snapchat first started to boom, Facebook created Slingshot, marketed on its own Facebook page as a way to “share life as it happens. Filter and draw on photos and looping videos.”

Sounds just like Snapchat.

Facebook took Slingshot off the app store — along with two other internal products Riff and Room — in December, but the company is still directly competing with Snapchat for features. Last month, Facebook acquired MSQRD — a face-swapping app that lets you look like Ironman or Superman. It’s nearly the same technology behind Snapchat’s own filters.

It doesn’t stop there. On Thursday, Messenger released scannable codes and usernames so people can easily connect and share — no phone number necessary.

Yeah. You’re right. That sounds just like the QR codes on Snapchat.

The only social network Facebook hasn’t tried to replicate is Instagram.
Facebook bought Instagram.

But, before I sign off with a quote from 1984, here’s my olive branch. Facebook does come out with great, original ideas. It reinvented the iconic “like” button and created Facebook reactions. It developed instant articles, letting users read their favorite publishers without the load time.

Still, there’s a trend, whether it’s an internal change or reinventing a new feature — all the new updates have one thing in common: They’re new reasons to never leave the app.

Great people take great ideas. By adding these new features, Facebook at least competes for developing market shares. It’s what any successful company would do. The question is, can Facebook continue to reinvent what’s already on the market? And, more important, when does innovating become duplicating?

I’m not asking everyone to delete their account or question their morality. Let’s just be honest with what’s happening here.

Facebook wants to become “the” Internet.

Teddy Amenabar is the Comments Editor on The Washington Post’s Audience Engagement team. This piece was originally published on The Intersect.

We hope you enjoyed this article.

Before you continue, I’d like to ask if you could support our independent journalism as we head into one of the most critical news periods of our time in 2024.

The New American Journal is deeply dedicated to uncovering the escalating threats to our democracy and holding those in power accountable. With a turbulent presidential race and the possibility of an even more extreme Trump presidency on the horizon, the need for independent, credible journalism that emphasizes the importance of the upcoming election for our nation and planet has never been greater.

However, a small group of billionaire owners control a significant portion of the information that reaches the public. We are different. We don’t have a billionaire owner or shareholders. Our journalism is created to serve the public interest, not to generate profit. Unlike much of the U.S. media, which often falls into the trap of false equivalence in the name of neutrality, we strive to highlight the lies of powerful individuals and institutions, showing how misinformation and demagoguery can harm democracy.

Our journalists provide context, investigate, and bring to light the critical stories of our time, from election integrity threats to the worsening climate crisis and complex international conflicts. As a news organization with a strong voice, we offer a unique, outsider perspective that is often missing in American media.

Thanks to our unique reader-supported model, you can access the New American journal without encountering a paywall. This is possible because of readers like you. Your support keeps us independent, free from external influences, and accessible to everyone, regardless of their ability to pay for news.

Please help if you can.

American journalists need your help more than ever as forces amass against the free press and democracy itself. We must not let the crypto-fascists and the AI bots take over.

See the latest GoFundMe campaign here.

Don't forget to listen to the new song and video.

Just because we are not featured on cable TV news talk shows, or TikTok videos, does not mean we are not getting out there in search engines and social media sites. We consistently get over a million hits a month.

Click to Advertise Here

NAJ 2024 traffic Sept - How Facebook is Eating the Rest of the Internet