And reach a high-end, influential audience too…

Everything you need to know about how to advertise on this site, including information about our traffic and rates, is contained on this page.

Studies Show News is Four Times More Valuable Than Advertising

One thing you need to understand up front is this: Study after study show that news has four times more value in terms of getting a message out than any advertising or public relations you can produce or pay for, including social media. The true purpose of advertising and public relations is to get news coverage. That’s the value in advertising here. A news story can then be summarized and repeated on television and on blogs and shared on social media and spread around the world on the web.

News Deserts – The Digital Divide

The problem is, if people just depend on social media and newspapers and online news companies do not get enough advertising, they will NOT be able to pay reporters to write news stories, so there won’t be any news to share. This is creating news deserts all over the country and the world where important news is NOT being covered at all.

Another problem these days is that the big, corporate chain newspapers and even some small local newspapers have put up pay walls and limit their audience to those who are willing to pay to read the news. If advertisers want that demographic, that’s one thing. But you would be limiting your advertising reach on the web through search engines and contributing to the digital divide. How are people with limited means going to get their news and be exposed to your message?

In this era of social media and PR, very few people seem to understand this or web advertising, so when approached about advertising, they tend to ask about traffic and then say “how much?” This site reaches millions of people over time. The details of that are revealed below in a detailed traffic report.

Another thing you need to understand about advertising is that hits are no panacea. Traffic is not all it’s cracked up to be by tech companies due to bots. You don’t need to understand all the technical details of that. The rates are listed below too, but of course everything is negotiable.

If you have something to promote and want to support independent watchdog web journalism, talk to us. We can work something out. If you want to advertise through Google, Facebook or Twitter, you have to go through their complicated interfaces and figure it out for yourself. Same with the big media companies. We will help you in person if necessary.

Google Ads Don’t Work

Another thing you should understand is how tech companies like Google and Facebook actually fool people into thinking their product has value. In my many years of experience dealing with this, one thing recently became clear to me. Google ads are a total ripoff. I don’t know why newspapers let them get away with this, but what you need to know is this. Google only pays a news company when a reader actually stops reading a news story and clicks on a Google ad.

In newspapers, when readers were exposed to an ad they didn’t have to click on it or even go right out and buy the product. But they saw the ad and were made aware of the existence of the product or the political campaign, and the more they saw the ad, the more likely they were to eventually go out and buy the product or vote for the candidate. This is how roadside signs work as well. They used to help build name recognition. It’s not clear they are so needed anymore with social media and web advertising.

But the bottom line is, Google should pay for views, not just clicks. The owners of Google stock are making billions conning people into believing that their advertising works. It doesn’t. It’s a waste of money. If you see an ad on this site, you have been exposed to the message, so we should get paid. That is another way we are making a breakthrough in how web advertising should be viewed.

Full Annual Sponsorship Banner Ad

A full annual sponsorship banner ad on the top of every page on this site will cost you $1,200 a year, or of you only need a partial year, that’s $1,000 a month.

* Discount: $1,200 a year
* Monthly: $1,000

We will design your banner ad for free unless you already have one and a web site to link it to. If you don’t have a web site or Facebook page we will build you one.

NewAmericanJournal.Net Update – As you may recall, I reported awhile back that blogads dot com, the first company to figure out a way for liberal bloggers to sell ads on web sites, recently sold out to an alt-right company. So one of our primary methods of raising money to support independent journalism went away. Faced with a technological dilemma, we pioneered a way to replace that capability. Scroll down the right side of this page, or any page on the site, and you will see a series of widget ads. We figured out a way to create photo widgets with text and links to promote various things, including our GoFundMe page, our T-shirt sales and editor and publisher Glynn Wilson’s Amazon dot com book sales. In the biz we call these House Ads.

The critical breakthrough in creating these ads is that they cannot be blocked by ad blocking software in web browsers since they are just another part of the Word Press interface.

Widget Ads

We sell web ads in this space, and this is an incredible deal to promote your company, your candidate or your organization. To become an annual sponsor, with an ad on every page of this site fully available through search engines and social networking platforms, you can buy in for only $5,000 a year. If you only need the ad to run for six months, that’s $3,000. For three months: $1,500. One month: $500.

* Discount: $5,000 a year
* Discount: $3,000 for six months
* Discount: $1,500 for three months
* $500 a month

Compare these rates to any other media company in the market. The rates are based roughly on the average monthly traffic and an estimate of how much it costs to pay the expenses of producing the journalism needed to go along with the ads in each category. We need advertisers willing to support our coverage of Politics and Public Affairs, the Economy, Science, the Environment, the Law, the Media, the Arts and Travel, etc.

TRAFFIC REPORT: The New American Journal is now getting out there on the web through search engines, email and social media with an average of more than a million hits each month, generating a significant number of clicks to Google Adsense Ads, Amazon ads and our own unblockable widget web ads.

2021 Update

January, 2021, proved to be the second biggest month in our 15 year history of web publishing. We received more than 1.8 million hits and upwards of 340,000 page views. Back in March, the month the coronavirus hit the U.S., we got more than 2.1 million hits and upwards of 320,000 page views. Google owes us money. Will they pay up?

2020 Update

We made it over 1.4 million hits in November and 328,000 page views in the month of the 2020 election while covering the news from the Washington, D.C. bureau. We went over 13 million for the year, with 2,655,829 page views.

By February 2020, with a new Google SSL security certificate as a registered news source with Google News, we reached the threshold of 1 million hits a month. We set a record in March, when the coronavirus hit and we were posting from the Southern Bureau in Pensacola, Florida, with more than 2.1 million hits in one month, including 320,951 page views, 118,955 visits from 24,773 unique first time visitors. We are on track to surpass 10 million hits for the year in October, the month before the 2020 election. (Apparently January is not showing up here because of the addition of the SSL certificate to the domain name on the newer, faster server.)

2020 Traffic

2019 Update

We came close to reaching our goal of 1 million hits a month in January 2019, reaching 951,345 hits with 242,572 page views and 43,235 unique visitors.

On a daily basis, we reached 30,688 hits on average with 7,824 page views and 1,394 unique visitors, maxing out at 129,964 hits in one big news day.

We had surpassed 662,000 hits by May of 2017, the month Doug Jones decided to run for the U.S. Senate, and 749,000 in November and December, the final months of the campaign against former Judge Roy Moore. We also surpassed 3.1 million hits for the year in 2018. We nearly hit a million page views in 2017, our fourth year in business, with 999,735 page views for the year. By December we were getting 251,000 page views per month, with 76,000 visits from more than 57,000 unique visitors or users, otherwise known as readers.

Sample Month: September 2018

This graphic, taken from the raw server logs of the site at HostMonster.com, shows that in September of 2018, the site received 749,542 hits for the month, with 244,911 page views from 38,171 unique visitors and averaged 24,984 hits per day.

While this may not seem like that much compared to the big name corporate news sites getting millions of hits per day, consider all the garbage content they run and get clicks on compared to the quality of the content we run, with no fake news or sponsored content paid for by PR firms. There is no guarantee that anyone will ever see your story on those big sites with all the sports coverage and such. Here your news is front page news for some time. Also compare it to the average circulation of a small newspaper in Alabama, where they might sell 3,000 newspapers a day or even a week.

Get onboard the hit boat! Promote your organization or company here.

Individual Story Ads

On the innovation front, we also recently came up with another new way to advertise. Say you are already an advertiser on the web but you want your ad to go specifically on content related to news about your product, like an automobile manufacturer for example. Maybe you are afraid of being associated with all the political content and commentary of a news site like this one.

Look at the sample Mercedes ad on this page.

Alabama People Support the President, but May Be Hardest Hit by Trump’s Twitter Trade War

Sample banner ad: Your company could have an ad on this site like this. Click here to see how — >

All you have to do is send your payment to PayPal and your ad will be up in a flash.

Support Your Favorite Cause

Rather than taking corporate advertising money from polluting companies, money we consider a pollution of the independent free press in America, we are allowing people who believe in this work and related causes to both support our work and other causes you believe in. Instead of making small, independent donations to all your favorite causes, you can now contribute directly to us and we will help raise money for those important things you believe in with web advertising. The low price for this will amaze you and our competitors. Check it out today.

For a recurring donation of $100 a month, we will design and publish an ad for your favorite cause and raise thousands of dollars for it, way more than you can do individually or with Facebook promotions.

* $100 a month

But if you do this, we will also support and promote those causes with our extensive Facebook and Twitter audiences. Don’t even try to approach us about promoting you on Facebook for free. The power we have is to produce news that can be shared, and the only way the news gets paid for is through advertising and donations.

Small, Local Businesses

We also extend this same deal to small, local businesses which support our style of journalism but are unable to afford print, TV or more expensive web advertising. Of course to advertise on the web, you have to have a website. So if you don’t have one, we will build you one.

All The Information You Need

Are you an advertiser trying to find the most economical way to reach that dream demographic audience?

Are you a political candidate trying to build name recognition without having to spend a fortune on road side signs? Are you struggling to raise money for your campaign?

Are you with a non-profit organization trying to raise the profile of your group and the issues you support, gain new members and raise money for program costs?

Are you with a law firm or other legal or professional entity looking for an alternative place online to see issues, events and people covered in a way you find lacking in traditional media outlets?

Are you trying to promote a union and reach out to union members and the general public? Then you should advertise here with about the only news organization in the United States which actually covers labor news as a specialty beat. It takes a budget to cover the news.

With newspaper circulations in free-fall and more people turning to the World Wide Web for news and information, sponsoring independent alternative Web publications through so-called blog advertising is becoming THE WAY TO GO!

In fact, academic research shows independent news sites are key to the future of news in America and around the world.

In addition, when you sponsor us you also get us promoting you with social networking on Facebook and Twitter. This is value added you can’t get in newspapers, magazines or on television.

Data now shows that more and more, advertising in traditional media is a waste of time and money. You want to be seen on the hottest web sites and blogs around. And there is no doubt this independent news site is being read by the most influential members of communities not only in states like Alabama, but all over the country and the world.

Yes, the New American Journal is one of the fastest and most tasteful news sites anywhere online covering public affairs, politics and public opinion, the economy and labor, science, nature and the environment, legal news, travel, media news, movies, music entertainment and more. This is not just some little opinion blog or home to a bunch of partisan, activist rantings and ravings.

Weblogs were designed to be an alternative to the mainstream, corporate news media, the big name brand news companies you know so well. The Web Press IS the printing press of the future!

With a quarter century of real journalism education and experience behind us, we challenge any blogger or newspaper anywhere for results. We break news and write with flair, and advertising here will put you front and center in the battle for a better media in America.

Data shows that readers of blogs are “hyper-influentials.” According to a blog reader survey, these are hyper-engaged online — 68 percent spend five or more hours a week reading blogs, 21 percent have their own blogs and 61 percent leave comments on blogs, the modern equivalent of the letter to the editor.

And they’re hyper-engaged offline as well. Ninety percent vote, 81 percent have written or called an elected official and 70 percent have donated online in the last six months to a cause or campaign, while 78 percent have college degrees and 53 percent make more than $75,000 a year.

For many companies and candidates in the American South, making the transition to the web from traditional media advertising lags behind the rest of the country. But the day is coming soon when the transition will take place.

If you want to help get this trend going, and just don’t understand how it all works, get in touch with us and we will help you.

If you are a local business or a new political candidate, and don’t understand how this works, get in touch and we will even build your Website and help you with Social Networking on sites like Twitter and Facebook and show you how to raise money online.

If you just appreciate what we do here and want to keep it FREE, consider making a large or small donation by credit card or PayPal. Just click on the DONATE button that appears near the top on every page of this site. Just type in the amount and presto! You made a difference!

Every dollar we raise in this way goes to cover the expenses of travel to get to the stories YOU want to see covered. So your advertising dollars here pay for far more actual journalism than any newspaper, since we do not have to pay for expensive ink, paper and delivery trucks and people.

Anybody can sit around in a basement and make editorial comments, which is what most bloggers do. We are actually going out there and covering stories on the road — when we have the resources to do it.

So if you have considered helping out before, but have so far just procrastinated that decision, now is the time to act! We need your help to continue providing the coverage you have come to enjoy — and to ramp up our coverage to greater heights! We have only just begun to explore the possibilities!

If all of this interests you but sounds like jibber jabber, please e-mail editor and publisher Glynn Wilson at fast2write (at) gmail dot com, or call 205.960.3639.

Free-lance Photography/Videography/Website Design/Social Networking

In addition to selling sponsorship advertising, we also offer free-lance photography and videography services as well as Web design and Social Networking services.

If you are an officer in a non-profit group and need a professional to document your annual retreat or convention, we can handle your every need. Prices are negotiable depending on the event.

If you are just now getting into putting your business or group on the Web and need a professionally designed site, we have staff on call to do just that. We will also design and help you promote a Facebook page – for an additional fee of course.

Order your Watchdog Press products here at CafePress.com.

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If you support truth in reporting with no paywall, and fearless writing with no popup ads or sponsored content, consider making a contribution today with GoFundMe or Patreon or PayPal. We just tell it like it is, no sensational clickbait or pretentious BS.